Gym Business
Your Gym's Close Rate Means Nothing Until You F...
Two managers, one month, two close rates — and both are right. Why fixed definitions come before targets, how to find the earliest leak, and why sample size decides whether...
Your Gym's Close Rate Means Nothing Until You F...
Two managers, one month, two close rates — and both are right. Why fixed definitions come before targets, how to find the earliest leak, and why sample size decides whether...
Why Gym Referral Programmes Fail — And What Mem...
A discount poster asks members to trade a friendship for a free month. Here is why that fails, which moments actually work, and why the guest's first visit decides whether...
Why Gym Referral Programmes Fail — And What Mem...
A discount poster asks members to trade a friendship for a free month. Here is why that fails, which moments actually work, and why the guest's first visit decides whether...
Why Gym Prospects Miss Appointments — And What ...
Most clubs write off a missed tour as a time-waster. The real reasons are practical, emotional and fixable — and the window for recovery is measured in minutes, not days.
Why Gym Prospects Miss Appointments — And What ...
Most clubs write off a missed tour as a time-waster. The real reasons are practical, emotional and fixable — and the window for recovery is measured in minutes, not days.
Follow-Up After the First Visit: What to Send, ...
Most gyms treat follow-up as a reminder to buy. That is why it gets ignored. Here is what to send after a visitor leaves without signing, when to send it,...
Follow-Up After the First Visit: What to Send, ...
Most gyms treat follow-up as a reminder to buy. That is why it gets ignored. Here is what to send after a visitor leaves without signing, when to send it,...
Premium vs. Discount: What Actually Changes in ...
Selling a premium membership isn't a different craft from selling a budget one — but four specific things do change, and getting them wrong explains most failed consultations in both...
Premium vs. Discount: What Actually Changes in ...
Selling a premium membership isn't a different craft from selling a budget one — but four specific things do change, and getting them wrong explains most failed consultations in both...
"It's Too Expensive": What Gym Visitors Actuall...
"It's too expensive" usually isn't about money. Four things it actually means, why justifying and discounting both backfire, and the one question to ask before answering.
"It's Too Expensive": What Gym Visitors Actuall...
"It's too expensive" usually isn't about money. Four things it actually means, why justifying and discounting both backfire, and the one question to ask before answering.